SOURCE: Baidu
TRANSLATION: Freshplaza
Before the harvest in 2022, JD.com released the “2018-2022 Landmark Agricultural Products Upward Trend Report” (hereinafter referred to as the “Report”), which sorted out the upward trend characteristics, category structure changes, market trends and distribution, and consumer portraits of landmark agricultural products in various provinces from 2018 to the first half of 2022.
The “Report” shows that in the past five years, the transaction volume of Guangxi agricultural products sold online has increased year by year, with an average annual increase of 35%. Among them, the turnover of the fresh food category increased by 23% annually, and the turnover of food and beverages increased by 41%. JD.com’s sales show that in 2022, consumers demand a lot of agricultural products from Guangxi.
In the first half of 2022, the Guangxi agricultural products with the highest turnover are Lipu tangerines, Guangxi passionfruit, and Guangxi Seedless Linglong Oranges. Landmark fruits have become a characteristic business card of Guangxi. Among the Guangxi specialties sold online, the fruit category has the highest turnover, accounting for 87% of the turnover in the first half of 2022.
In the past five years, the agricultural products sold online in Guangxi have been concentrated in well-known agricultural product categories, among which the proportion of orange/tangerine turnover has increased from 21% in 2018 to 55% in the first half of 2022. In terms of growth rate, in the past five years, the average annual turnover of papaya has increased by 676%, that of persimmons has increased by 581%, and the average annual turnover of bananas and lemons has exceeded 100%.
As for processed agricultural products, it can not only break the consumption circle and gain more consumers but also prolong the sales cycle of agricultural products and increase sales profits. In the past 5 years, among the food and beverage categories produced in Guangxi, the average annual turnover of cooked food and preserved meat has increased by 340%, and the average annual turnover of milk and dairy products has increased by 130%.