PHOTO: Del Monte

SOURCE: Gloria Oladipo, The Guardian

A limited-edition pineapple priced at $395 – a cost many would find exorbitant – is being sold at a southern California produce store as the bustling specialty fruit market expands.

While the average family may not be able to spring for the costly fruit, the expensive pineapple is a visible reminder of the demand among wealthy customers for luxurious produce.

The Rubyglow pineapple is a rarity, with only a few thousand produced each year, the local news station KTLA reported. The fruit is being made available at Melissa’s Produce, a speciality produce shop in Vernon, California.

The rare fruit is known for its ruby color – similar to the precious gemstone – and sweet, yellow interior. It was created in Costa Rica after 16 years of research, according to the fruit wholesaler Del Monte Foods.

A limited-edition pineapple priced at $395 – a cost many would find exorbitant – is being sold at a southern California produce store as the bustling specialty fruit market expands.

While the average family may not be able to spring for the costly fruit, the expensive pineapple is a visible reminder of the demand among wealthy customers for luxurious produce.

The Rubyglow pineapple is a rarity, with only a few thousand produced each year, the local news station KTLA reported. The fruit is being made available at Melissa’s Produce, a speciality produce shop in Vernon, California.

The rare fruit is known for its ruby color – similar to the precious gemstone – and sweet, yellow interior. It was created in Costa Rica after 16 years of research, according to the fruit wholesaler Del Monte Foods.

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